Insights

What we wish every buyer knew first.

Pricing, incentives, HOA and Mello-Roos, upgrades and what to check on a brand-new home. Written to be useful rather than to rank.

LatestPricing7 min read

What a new home really costs in Southern California

The advertised price is the start of the number, not the end of it. Here is everything that sits between the sign at the entrance and what you actually pay.

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Costs6 min read

HOA and Mello-Roos, and why your monthly cost is higher than you think

Two line items that never appear in an advertised price and routinely add five hundred dollars a month to a new Southern California home.

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Incentives6 min read

How builder incentives really work, and what they cost you

A rate buydown can be worth forty thousand dollars or nothing at all, and the difference is usually in what you gave up to get it.

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Upgrades6 min read

Which upgrades to take from the builder, and which to buy later

Some options can only ever be chosen before framing. Most of the rest cost noticeably less once you own the house.

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Inspections5 min read

Yes, you should still inspect a brand-new home

An independent inspector on a new build routinely finds twenty to forty items. The walkthrough the seller offers is not the same thing.

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Deciding6 min read

New home or resale? An honest comparison

Neither one wins in general. Here is the actual trade, without the pitch from either side.

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